But using the shuffle button is less egregious if each song is telling the same story in a different way. How important is the track order in a playlist? Playlist sequencing is important if each song tells a slice of the story you’re trying to convey. It’s more of a back and forth, conversational way of making a playlist.” Consider the track list (and whether you’ll use shuffle) I may remove a song or two and add more of my own and then ask it to add five more. “It’s a good way for me to discover songs or even challenge the system on how well it understands me. “Sometimes when I create a playlist, I add songs for a particular context or style, and then I use Pandora’s ‘Add similar songs’ button to find more. I’ll copy it to my own library as a new playlist so I can remove or add other ones I like better.”įor Oscar Celma, vice president of data science and machine learning at Pandora/SiriusXM, the act of creating a playlist can be more of a two-way street. On starting a playlist, Maisey Boldt, a high school freshman who constantly shares playlists with her friends, said, “Sometimes I’ll find an already made playlist on Apple Music to use as a starting point. If you’re trying to make a playlist for everyone, I subscribe to something I heard from George Clooney on how he chooses which movies to make: ‘Two for them (his fans), one for you.’” “However, this seems to backfire on me a lot with casual music fans. “Most of the playlists I make are for passionate music fans who have an appetite that leans toward discovery rather than songs they already know,” Mr. Vener was also the music supervisor for HBO’s “Entourage,” and he co-hosted the “OTHERtone” radio show with Pharrell Williams on Apple Music. “Know your audience and know the purpose of the playlist you’re making.” Mr. Scott Vener, the music supervisor for HBO’s “Ballers,” said something similar. To get started, think about the reason you wanted to create a playlist in the first place, and then expand on that feeling. It can feel like following clues that no one else heard the way you did. “I think the best playlists start from an eccentric and eclectic idea and go from there.”įor some people, creating a playlist is like chasing down a story that’s hidden throughout different songs. “For me, it’s less about the linear steps and more, what’s the creative spark for the playlist, because there’s always one,” said Meg Tarquinio, head of curation strategy for Spotify. So how do you nail the perfect mix of songs every time? How do you make a playlist that hits just right for that special occasion? We talked to four music lovers inside and outside the music industry, some of whom work at Spotify and Pandora, and here are their tips. Even the playlists being automatically created for us each week by our music services sometimes aren’t quite right. There are thousands of premade playlists that can fill those needs, but often they just aren’t personal enough. I’m under a deadline and need something to block out the world so I can focus. I’m planning a road trip, but the music needs to sound adventurous to hype me up. Life is just one playlist away from being perfectly soundtracked.įor example, I want to go running, but of course I need the right music to propel me from start to finish.
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